For more color decision making and help, check out our useful collection of color tools for designers. This is a vital part of the process, because if you use lets say an extra bright green it will not be bright at all when printed. Online you will most likely use RBG colors for the logo, while on packaging, business, cards, letter head, and other printing materials will be CMYK. You need to plan things out, because the colors will be different. Will it be used on social networks, websites, packaging, business cards, stickers, clothing, pens, USB’s, engraved on products, CD’s, notebooks, and any other things? As you plan out to create a logo, think about how it will be used. The following companies have done an incredible job at monetizing and setting the tone for their brand. Now that you have an idea that a brand is much more than a logo, it’s time to focus on the design part. The examples we have for you below are on point. Brand is a requirement for Internet businesses.Strong, established brands don’t need to spend lots of money to attract people.Innovation and first-rate customer service needed.More time spent researching/comparing products than buying.Limited customer interaction, less loyalty, makes building brand on the internet more difficult.The following elements work together to project a consistent image and are instantly recognizable. Something consumers relate to on rational and emotional levels.All the combined impressions and experiences associated with a particular company, good or service.Check out the following bullet points, and feel free to use them as a valuable resource. They will often pass up other brands for the one they want. A brands name should be short, memorable, descriptive of product features/benefits, and should also give brand meaning if made up or borrowed.Īll the combined impressions and experiences of the brand are associated with a particular company, good or service.įor this massive article we decided not only to give you inspiration, but hit you with some branding knowledge! To make things easier on the eye, we combined the most important elements and facts about the categories concerning a brand. By doing so, the employees reflect the brands values and help share them.Ĭonsumers develop brand loyalty when expectations are met. Those “people” are out there representing the image of your company. Employees connect brand values with customers through touch points to make brands come alive. Your brand is the feeling/image that a customer gets when introduced.Įvery single business has a brand, including large companies with huge budgets/staff, and small businesses. Behind every single brand are people. Your brand is much more than a name or logo. Brand consists of the experience that a company creates with it’s employees, vendors, communities, public relations, and customers. Many people often confuse the word brand. A business card is a great example of promotion.
By doing so a potential customer will be able to recognize your company later on. In todays fast moving world it’s vital to create a memorable experience through design. For this reason creating a memorable, elegant, and attractive logo is very important. When a person is first introduced to your company he/she will conclude a quick judgement about your brand.
Brand is the Customer’s Total Experience:.